Job Description: Membership Campaign Manager

Position Summary

The Membership Campaign Manager leads the strategic direction and creative development of all membership marketing initiatives focused on acquisition, retention, and win back. This role owns the messaging, lifecycle campaign strategy, and website visibility for membership programs across all brands, ensuring consistency, compliance, and performance.

Key Responsibilities

• Own the Acquire, Retain, and Winback membership marketing strategy across all brands.
• Build and manage the membership campaign roadmap, prioritization, and timelines.
• Create and refresh messaging for acquisition, welcome/onboarding, reminder series (including lapsed service), winback, retention/anniversary campaigns, and expired membership drips.
• Ensure all creative assets clearly communicate membership value and align with brand standards.
• Audit and enhance membership visibility and messaging across all brand websites.
• Partner with divisional teams to obtain creative approval and support implementation of website updates.
• Ensure consistent, scalable membership messaging across the portfolio.
• Ensure all membership messaging meets brand, legal, and compliance guidelines.
• Oversee planning, scheduling, and execution oversight of multi-brand initiatives.
• Maintain organized documentation, templates, and workflow systems.
• Partner with the Marketing Coordinator to hand off finalized strategy and creative for execution.

Qualifications

• 3–5+ years of experience in marketing, lifecycle marketing, or campaign management.
• Strong creative strategy skills.
• Experience managing multi-brand or portfolio-based initiatives.
• Strong organizational, communication, and cross-functional collaboration skills.
• Experience in home services or subscription-based marketing is a plus.

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