Digital Marketing Associate
Company:
Express Employment
Location:
Wellesley Hills, MA, 02481
Payment:
$85000
Payment Interval:
Year
Schedule:
Full
Workplace:
On-site
Located in Wellesley Hills, MA, MA
Our client is seeking a Digital Marketing Associate to support demand generation, brand awareness, and pipeline growth through data-driven digital marketing initiatives. This role focuses on executing, optimizing, and analyzing digital campaigns across paid, owned, and partner channels
The ideal candidate is analytical, detail-oriented, and comfortable working with marketing technology platforms to track performance and drive measurable results. This individual will collaborate with cross-functional teams, including Content, Social Media, Design, Audience, and Sales, to ensure campaigns are executed effectively and continuously optimized.
Location: Remote
Pay: $85,000+ (Depending on Experience)
Key Responsibilities:
Qualifications and Experience:
#3368OS
Express Office: Waltham-Framingham
326 Washington Street Annex
Second Floor
Wellesley Hills, MA 02481
Our client is seeking a Digital Marketing Associate to support demand generation, brand awareness, and pipeline growth through data-driven digital marketing initiatives. This role focuses on executing, optimizing, and analyzing digital campaigns across paid, owned, and partner channels
The ideal candidate is analytical, detail-oriented, and comfortable working with marketing technology platforms to track performance and drive measurable results. This individual will collaborate with cross-functional teams, including Content, Social Media, Design, Audience, and Sales, to ensure campaigns are executed effectively and continuously optimized.
Location: Remote
Pay: $85,000+ (Depending on Experience)
Key Responsibilities:
- Support the execution and optimization of digital marketing campaigns across channels including email, paid media, website, social, and partner programs.
- Set up, track, and report on campaigns using marketing automation and analytics tools to monitor performance, lead flow, and conversion metrics.
- Collaborate with content, design, and social media teams to ensure campaigns launch on time and align with overall strategy.
- Maintain and optimize marketing workflows, landing pages, forms, and lead routing to support demand generation and pipeline growth.
- Analyze campaign performance and audience behavior, providing insights and recommendations to improve engagement, conversion rates, and ROI.
- Assist with SEO and website optimization efforts, including keyword performance monitoring and page optimization support.
- Coordinate digital partnership and sponsorship initiatives by managing assets, tracking performance, and reporting results.
- Stay current on digital marketing trends, tools, and best practices.
Qualifications and Experience:
- 3-5 years of experience in digital marketing, demand generation, or marketing operations.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Hands-on experience with marketing automation and analytics tools (e.g., Salesforce/Pardot, HubSpot, Marketo, Google Analytics).
- Strong understanding of digital marketing fundamentals, including email marketing, paid media, website optimization, SEO basics, and lead lifecycle management.
- Experience with campaign reporting, dashboards, and performance analysis.
- Highly organized and detail-oriented with the ability to manage multiple campaigns and deadlines.
- Analytical and data-driven with strong problem-solving abilities.
- Proactive and adaptable in a fast-paced environment.
- Strong communication and collaboration skills
#3368OS
Express Office: Waltham-Framingham
326 Washington Street Annex
Second Floor
Wellesley Hills, MA 02481