About the Role
We're looking for a strategic and creative Product Marketing Manager to lead go-to-market initiatives for our product portfolio. In this role, you'll be the voice of the customer and the storyteller for our products, translating complex features into compelling value propositions that resonate with our target audiences and drive business growth.
Key Responsibilities
- Develop and execute comprehensive go-to-market strategies for new product launches and feature releases
- Conduct market research, competitive analysis, and customer insights gathering to inform positioning and messaging strategies
- Create compelling product narratives, value propositions, and messaging frameworks that differentiate our offerings in the market
- Collaborate closely with product management to influence roadmap priorities based on market opportunities and customer needs
- Develop sales enablement materials including pitch decks, battle cards, demo scripts, and case studies to empower the sales team
- Plan and execute product launch campaigns across multiple channels including email, social media, webinars, and events
- Partner with content marketing to create thought leadership content, blog posts, whitepapers, and videos
- Analyze campaign performance and product adoption metrics to optimize marketing strategies and demonstrate ROI
- Serve as a product evangelist at industry events, conferences, and customer meetings
- Train internal teams on product positioning, competitive differentiation, and key messaging
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA is a plus
- 5+ years of product marketing experience, preferably in B2B SaaS or technology companies
- Proven success launching and marketing products that achieved significant market traction
- Deep understanding of buyer personas, customer journeys, and demand generation strategies
- Exceptional written and verbal communication skills with ability to craft compelling stories
- Strong analytical skills with experience using data to drive marketing decisions
- Experience working cross-functionally with product, sales, and marketing teams
- Proficiency with marketing automation platforms, CRM systems, and analytics tools
Preferred Qualifications
- Technical background or experience marketing complex technical products
- Experience with product-led growth strategies
- Knowledge of SEO, content marketing, and digital advertising best practices
- Strong design sensibility and experience working with creative teams
- Track record of building product marketing functions or processes
- Experience in enterprise software, developer tools, or emerging technology markets
What We Offer
- Competitive salary and equity package
- Comprehensive health, dental, and vision coverage
- 401(k) with company match
- Unlimited PTO and flexible work environment
- Budget for professional development and marketing conferences
- Opportunity to shape the marketing strategy for innovative products
Collaborative team culture with smart, passionate colleagues
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